Branding.za.com

The Dictionary of Business and Management defines branding as a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors. Building on this definition of branding Walter Landor said that a brand is a promise that identifies and authenticates a product, delivering a pledge of satisfaction and quality.

Our aim with branding.za.com is to deliver a superior vehicle for effective brand building on the internet. Watch this space as our branding endeavours will kick into full speed in the new year. Happy holidays and a fantastic 2008 to you!

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